TAKEDA CANADA: Core Values
Toronto, Canada, 2012 | Interior
Calligraphy is an art form that has communicated vital messages throughout history. It is not only a method of literacy, but moreover, a means of conveying the emotions, desires, hopes and dreams that accompany the statement of a name or the utterance of any idea. Corporate values are not simply words, but they have many vibrant meanings behind every word, with each word stirring emotion, attachment and passion. By using calligraphy to express the corporate values of Takeda Canada, we can announce the words that Takeda stands by "Loyalty, Fairness, Honesty and Perseverance", but also reveal the rich and complex atmosphere of emotional values that gives meaning to these words and to their work.