Shonai Airport

"Boarding Gate Corporate Advertisement Calligraphy"

Yamagata, Japan, 2008 | Media

 

The arrivals lobby in the Shonai Airport is busy with travelers heading in different directions. Some travelers are arriving in the Shonai region from Tokyo, while others wait to be flown to Tokyo. Scenes of returning travelers being welcomed home unfold continuously. Heartfelt wishes for ever-new journeys can be spotted at any moment. In this environment, the subtle nuances of the calligrapher’s brushwork work to impede advertisement’s typical attempts to command the attention of its audience. Here, the gentle characters seek to make a lasting impression on viewers by supporting the positive and life-affirming atmosphere of the airport.

 

庄内から東京に向かう人。
東京から庄内に向かう人。
人々が行き交う庄内空港のボーディグゲート。
人々を暖かく迎え、暖かく送り出す。筆の文字のニュアンスが企業広告を印象的に演出する。