Mitsubishi Motors: Toronto Auto Show

Toronto, Canada, 2007 |  Media

On a trade show floor, in a sea of sleek and glossy cars, each of which is design to capture attention, how does one speak to the audience and fuel their interest? For Mitsubishi, these bold yet elegant calligraphic characters were not only seen as beautifully designed motifs to captivate a viewer’s attention. They were each made to represent the thematic principle of that product and leave a distinguishing footprint in the potential buyer’s mind. Characters of Soar, Steady and Trust were produced for the advertisement images.