Yamadaya Manjyu

"The Secrets of Tradition"

Tokyo, Japan, 2015 | Media

 

Yamadaya Manjyu is a shop specializing in delicate Japanese sweets. For 150 years since its Foundation in 1867, the shop’s secrets have endured as a tradition handed down from father to son, through historical and cultural changes. This series of lanterns, which serve as signage for the new over-the-counter location in Tokyo Ebisu, commemorate the mysterious delicacy of these famed treasures. Noriko’s work interprets the unique qualities of this singular treat, the manjyu, seeking a parallel manifestation of their enigmatic presence in the medium of calligraphy. Four lanterns—one for spring, summer, fall, and winter—express the way in which the same specialty can create different experiences in changing seasons, just as the same character can take on new meanings based on the changing contexts in which its presence endures, and its meaning is interpreted afresh.

 

創業慶応三年、150年続く一子相伝の老舗、 山田屋まんじゅうの新しい東京恵比寿店の店頭で、 お客様をお迎えする大提灯。 その大提灯に四季折々、 春、夏、秋、冬の書を揮毫しました。