University of Waterloo: Pedagogy of Openness

Waterloo, Canada, 2011 | Interior

The entrepreneurship and technology center at the University of Waterloo’s Conrad Business School is built on pedagogical themes of focus and study. In order to symbolize these core principles, the character “Haiku | Open” was commissioned to provide a focal point in the school’s newly constructed lobby. The Ancient character was chosen for its strong visual impact as well as its connotation of time honored dignity.